THIS JUST IN! Jollibee’s new product, Chicken and Mushroom Pasta, is now out in selected Metro Manila Jollibee stores! It got introduced last August 19 and it’s on a pilot run meaning the fast food chain is trying out if the public will like it and then release it in a full-blown campaign. My comments:
Portion, “Yun lang? (This is it?)“ was my initial thought. I was shown a plate with a “portion” of spaghetti in the middle. It’s definitely missing something. Hmmm.
Palette/Presentation, Taste is good with all the herbs and tomato sauce. You can taste the herbs that’s not so distinct in fastfood places so that’s a good thing. The noodles were cooked right – Al dente – that should be maintained. It’s also a tad spicy so it’s really made more for adults. I like it!
Pricing, At P55/order, it’s good.
Proposition, If the order comes with toasted bread, I think it would add more value and presentation to the new product. I also think that a bigger portion might be good even if I have to add P5.00 to it.
In terms of launch, I think Jollibee should launch it nationwide.
Plus!, You can ask your Jollibee crew for a bit more sauce and cheese at no additional cost. That’s even better.
Overall, the experience was fair but in the age where you can add more value to a shrinking peso, anything to give back to the hard-working customer should be paramount in Jollibee or any food-service company. Bigger portion is much better and Jollibee can be sure that they will have more customers flocking in to their stores.
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