Awesome isn’t it? This online and dashboard entertainment system is called Apple CarPlay. Aside from Mercedes Benz, Volvo, and Ferrari, CarPlay will also be available in Honda and Hyundai cars. This is certainly a big hurrah for a lot of Apple users (and stockholders!), who according to Apple’s demographics are the ones that are influential and manages their own businesses — but not The Philippines.
Apple users here are more likely wanting it for social status. Every Apple fan would really, as an expression, starve themselves to death just to be able to have an iPhone. In fact, whatever data Apple HQ in Silicon Valley has cannot be compared “apples to apples” (no pun) with the market it has in The Philippines, which brings me to my post as to why Apple CarPlay won’t work as well in The Philippines as Apple-US may tout it to be globally. Now, the reasons here is geographically and culturally related so I don’t expect this to be the same for other regions like Europe, The Middle East, of even in Southeast Asia.
Drivers have advantage: Well-to-do folks hire drivers, ergo, boss won’t use it
Expect posh village residents to think twice in letting their drivers use that sleek Volvo or would they? The traffic in Manila is horrendous and those who can afford a driver would rather have someone drive them around but then again, no…this is perplexing.
Android Country, Philippines Is
91% of Smartphones sold in The Philippines run on Android and therefore you have a pretty small margin to sell a car that carries Carplay. Android has majority hold of this country and also of America and how. Local mobile phone brands like Cherry Mobile, Star Mobile, myPhone, and others that are cashing it in, focusing on the ‘masa’ (lit. mass) market who can dish out a smartphone that sells for as low as US$40.00, Jelly Bean or even Kitkat OS to boot. Where’s iOS? Ask Android.
Voice Command Challenge
Carplay will run Siri but like other posts that have reviewed the voice-operated system, it can only understand the American accent that Filipinos sometimes overdue or says it with such a hard tongue. Blame it on our teachers who pronounces the vowels only as “aahhh” “eh” “eeeee” “o” and “oooooo” and by the way, have I told you that our Visayan accent can also get in the way?
Supports only iPhone 5 platform
This will really make a lot of iPhone fans in the Philippines go postal (go mad crazy) because if you know the Filipinos culture, if it ain’t broken, continue to use it because you bought it with hard-earned money and mostly the problem is with Apple who always come up with new models every one or two years. Who has iPhone 5? Not all has it because such a novelty phone is hot on thieves lurking in the dark looking for the next victim. Might as well get a phone that no one will dare steal, right?
Android boasts of publishers that will offer free apps or even ones that are bought at an affordable price. On the side of using Apple’s Maps, it still has a lot of catching up to do with its competitor Google Maps and the biggest letdown of all is that The Philippines has yet to be included in its 3D view or even to its service.
Expect Apple Carplay to hit our shores in probably three-years time when they finally map our country providing accurate information and when they finally have an alternative for Siri that can understand Filipino-English. For now, though it plans to launch in Honda and Hyundai cars (aside from Volvo and Ferrari), I don’t expect that such a feature will be launched in The Philippines some time very soon. Nonetheless, it’s an innovation worth waiting for, which I’m sure Google is looking at intently and waiting for blogs like mine to show Apple’s Achilles Heels and create a similar infotainment system that can be more than just a dashboard screen or tablet but something an owner can control from the back of the driver’s seat and enjoy.
Ask Men (a Review)