(This is part two of my analysis on time.com’s latest studies on Instagram and the signs are encouraging)
Vanity aside, Filipinos are getting more engaged in the online space. Time.com’s recent article on ‘Selfiest City in the World’ proved that and the notion that we, as a nation, are more aware and familiar with the use of technology, hashtags, and even the so-called geo-tag location says that we are about to join the ranks of first world countries who are fully engaged in social media.
This was all made possible — and not so surprising — if you know that 1/3 of the country’s population is between the ages of 10-24 or 30 Million of them who are either fairly engaged or are fully engaged on the internet and we’re about to hit 100 Million by as early as June this year.
Time.com showed that Makati, Pasig, Cebu, Baguio, Cagayan de Oro, and Iloilo are the number one spots where #selfies are made. This is not surprising considering that these cities are part of the Top tier BPO centers in the country. It is safe to say that the youth employed by the call centers agencies are active in taking photos and conscious enough to tag their photos with #selfies, which allowed time.com to gather those data.
It was also interesting enough to know that many of those who tagged their photos have set up their phones in GPS mode allowing the magazine to identify their location and be included in their survey.
Accessibility is another key in the growing population of Filipinos connecting to the web. Cherry Mobile, O Plus, Starmobile, and myPhone lead the pack in the most affordable hardware to connect to the internet. For as low as PhP1,300 (US$28), a user can already use his/her Android-powered phone to check their Facebook profiles and post photos on the Internet.
Smart has been very helpful in making more Filipinos connected through the internet. For one peso, Smart can connect any subscriber for five hours just by registering their SIM card via SMS. Really smart.
These information is just at the cusp of other data that we haven’t mined about Filipinos that should inspire more local businesses to engage our active youth market on the Internet. This channel has constantly been playing a vital role and businessmen should be on it today. Watch this video about Social Media and you’ll see how possible Filipinos can be creative in this arena and make this country great.
2013 Youth Population: Population Reference Bureau: http://www.prb.org/
2014 PH population: http://www.philstar.com/headlines/2014/01/05/1275294/phl-population-set-hit-100-m
Top BPO Centers in PH: http://en.wikipedia.org/wiki/Business_process_outsourcing_in_the_Philippines
Cheapest Smartphones: http://www.pricepanda.com.ph/page/best-budget-smartphones-in-the-philippines/
Post-Paid Data Plans: https://www1.smart.com.ph/Postpaid/plans/unli-surf
Pre-Paid Data Planshttps://www1.smart.com.ph/prepaid/offers/
Piso App: https://www1.smart.com.ph/prepaid/offers/data
Image Composite: http://ph.she.yahoo.com/tips-on-how-take-selfies-052843118.html